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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Option Framing |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 45-120 min | 1-2 h |
Participantsdifferent | 2-6 researchers plus sample | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | OptionsDecision framingStrategyComparison | AlignmentStakeholdersStrategyFacilitation |
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