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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy OKRs |  UX Research Surveys |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 1-2 h Setup | 3-14 Tage |
Participantsdifferent | 2-6 researchers plus sample | 2-20 | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | OKR set, Measurement plan, Review cadence | Survey Results, Charts, Segment Insights |
Tagsno overlap | OutcomesInnovationResearchQuantitative | GoalsAlignmentOutcomesMeasurement | QuantitativeResearchValidation |
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