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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy OKRs |  Product Strategy SMART Goals |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | High | Medium | Low |
Timedifferent | Mehrere Wochen | 1-2 h Setup | 15-30 min |
Participantsdifferent | 2-6 researchers plus sample | 2-20 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | OutcomesInnovationResearchQuantitative | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment |
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