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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery MVP Test Matrix |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | 45-75 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Test Matrix, Test Plan |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ExperimentsValidationDiscoveryOptions |
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