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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Learning Card |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | High | Low |
Timedifferent | Mehrere Wochen | 25-40 min |
Participantsdifferent | 2-6 researchers plus sample | 1-5 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Learning Card with evidence and next action |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ExperimentsValidationDiscoveryLearning |
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