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| Criterion |  Product Discovery Outcome-Driven Innovation |  Systems Thinking Iceberg Model |  Operations 5 Whys |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. |
Complexitydifferent | High | Low | Low |
Timedifferent | Mehrere Wochen | 30-60 min | 15-30 min |
Participantsdifferent | 2-6 researchers plus sample | 2-10 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Iceberg Worksheet, Pattern Notes, Intervention Ideas | Root cause notes, Countermeasures |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Systems thinkingRoot causePatterns | Root causeIncidentLeanProblem solving |
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