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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy GIST Planning |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | Wochen bis Monate je Goal |
Participantsdifferent | 2-6 researchers plus sample | 3-10 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tags1 shared | OutcomesInnovationResearchQuantitative | RoadmapOutcomesPlanningExperiments |
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