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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research Empathy Mapping |  UX Research Surveys |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | High | Low | Medium |
Timedifferent | Mehrere Wochen | 30–60 min | 3-14 Tage |
Participantsdifferent | 2-6 researchers plus sample | 4-8 | 50+ |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Empathy Map, Assumptions List, Research Gaps | Survey Results, Charts, Segment Insights |
Tagsno overlap | OutcomesInnovationResearchQuantitative | SynthesisQualitativeWorkshop | QuantitativeResearchValidation |
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