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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
HighLow
Timedifferent
Mehrere Wochen1-2 h
Participantsdifferent
2-6 researchers plus sample2-8
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
OutcomesInnovationResearchQuantitative
StrategyDecisionAssumptionsHypothesis
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Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method