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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
HighMediumMedium
Timedifferent
Mehrere Wochen30-90 min45-120 min
Participantsdifferent
2-6 researchers plus sample1-62-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesDecision Tree, Option Map, Assumption ListTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
OutcomesInnovationResearchQuantitative
DecisionTreeOptions
TradeoffsDecisionCriteriaOptions
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Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking