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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Rights Mapping |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | 90-180 min |
Participantsdifferent | 2-6 researchers plus sample | 4-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Rights Matrix, Agreement |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DecisionGovernanceAlignmentResponsibility |
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