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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of Decision Rights Mapping with its method-specific working model.
Decision Making
Decision Rights Mapping
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement.
Complexitydifferent
HighMediumMedium
Timedifferent
Mehrere Wochen45-90 min90-180 min
Participantsdifferent
2-6 researchers plus sample2-84-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesDecision Matrix, Scoring Rationale, Selected OptionDecision Rights Matrix, Agreement
Tagsno overlap
OutcomesInnovationResearchQuantitative
DecisionCriteriaScoringTradeoffs
DecisionGovernanceAlignmentResponsibility
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking