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| Criterion |  Product Discovery Outcome-Driven Innovation |  Operations Change Analysis |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | 45-120 min |
Participantsdifferent | 2-6 researchers plus sample | 2-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Change Matrix, Cause Hypotheses, Validation Questions, Action List |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ChangeRoot causeTroubleshootingComparison |
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