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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research Card Sorting |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | High | Low | Medium |
Timedifferent | Mehrere Wochen | 20-45 min | 1-3 h |
Participantsdifferent | 2-6 researchers plus sample | Based on research question | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Content groups, Label set, IA hypotheses | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Information architectureNavigationStructure | StrategyAnalysisPlanning |
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