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| Criterion |  Growth North Star Metric |  Growth Funnel Analysis |  Decision Making Decision Matrix |
|---|---|---|---|
Purposedifferent | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 1-3 h | 45-90 min |
Participantsdifferent | 3-8 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | North Star metric, Input metric tree, Measurement cadence | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | GrowthMetricsAlignmentRetention | AnalyticsConversionGrowth | DecisionCriteriaScoringTradeoffs |
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