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| Criterion |  Product Discovery MVP Test Matrix |  Innovation SCAMPER |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 45-75 min | 30-60 min | 1-5 Tage |
Participantsdifferent | 2-8 | 2-10 | Nutzertraffic |
Formatdifferent | Workshop | Workshop | Async |
Outputdifferent | Test Matrix, Test Plan | SCAMPER Idea List, Concept Shortlist, Variation Notes | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ExperimentsValidationDiscoveryOptions | BrainstormingIdeationCreativityReframingInnovation | ValidationExperimentsDemandDiscovery |
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