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Criterion
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitysame
MediumMediumMedium
Timedifferent
45-75 min1-5 Tage90-180 min initial, dann laufend
Participantsdifferent
2-8Nutzertraffic3-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Test Matrix, Test PlanClick Data, Interest Signal, Learning DecisionKPI Tree, Owner List
Tagsno overlap
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandDiscovery
MetricsStrategyAlignmentMeasurement
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card