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| Criterion |  Innovation Morphological Analysis |  Innovation Worst Possible Idea |  Delivery Communication Plan |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For a seemingly familiar problem with paralyzing seriousness, the method dissolves pressure and fear of judgment. It deliberately makes failure pictures extreme, so hidden assumptions become visible faster. This clarifies what a workable path should avoid. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 20-45 min | 45-90 min |
Participantsdifferent | 2-8 | 3-12 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Bad Idea List, Reframed Concepts, Idea Shortlist | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | IdeationInnovationCreativity | IdeationCreativityDivergence | CommunicationStakeholdersDeliveryPlanning |
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