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| Criterion |  Innovation Morphological Analysis |  Business Strategy Value Chain Analysis |
|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | High |
Timedifferent | 1-3 h | Half day |
Participantsdifferent | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Value Chain Map, Lever List |
Tagsno overlap | IdeationInnovationCreativity | StrategyBusiness modelDiagnosisAnalysis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
