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| Criterion |  Innovation Morphological Analysis |  Product Discovery Smoke Test |
|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 h | 1-5 Tage |
Participantsdifferent | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | IdeationInnovationCreativity | ValidationExperimentsDemandGrowth |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
