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| Criterion |  Innovation Morphological Analysis |  Product Discovery Opportunity Scoring |  Product Discovery Jobs to Be Done |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 60-120 min | 1-3 Wochen |
Participantsdifferent | 2-8 | 3-6 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Opportunity Score Table, Top Outcomes | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | IdeationInnovationCreativity | PrioritizationDiscoveryOutcomesNeeds | CustomerOutcomesNeeds |
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