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| Criterion |  Innovation Morphological Analysis |  Business Strategy McKinsey 7S |
|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 h | 2-4 h |
Participantsdifferent | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | 7S Assessment, Alignment Gaps, Change Actions |
Tagsno overlap | IdeationInnovationCreativity | OrganizationStrategyAlignmentChange |
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