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| Criterion |  Innovation Morphological Analysis |  Growth Flywheel |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 60-120 min | 1-3 h |
Participantsdifferent | 2-8 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | IdeationInnovationCreativity | GrowthRetentionConversion | AnalyticsConversionGrowth |
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