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| Criterion |  Innovation Morphological Analysis |  Growth Flywheel |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 60-120 min | 30-60 min |
Participantsdifferent | 2-8 | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | GrowthRetentionConversion | BrainstormingIdeationCreativityWorkshopDivergence |
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