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| Criterion |  Innovation Morphological Analysis |  Product Discovery Concierge MVP |  Product Discovery Wizard of Oz Test |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | 1-4 Wochen | 2-10 Tage |
Participantsdifferent | 2-8 | 3-10 Kunden | 5-20 Nutzer |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Concierge Learnings, Service Blueprint, MVP Risks | Prototype Learnings, Manual Effort Notes, Risk List |
Tagsno overlap | IdeationInnovationCreativity | MVPValidationServiceDiscovery | PrototypeValidationMVP |
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