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| Criterion |  Innovation Morphological Analysis |  Product Discovery Concierge MVP |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | 1-4 Wochen | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 3-10 Kunden | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Concierge Learnings, Service Blueprint, MVP Risks | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | IdeationInnovationCreativity | MVPValidationServiceDiscovery | InnovationPrototypeResearch |
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