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| Criterion |  Innovation Morphological Analysis |  Product Discovery Concierge MVP |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 30-60 min |
Participantsdifferent | 2-8 | 3-10 Kunden | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Concierge Learnings, Service Blueprint, MVP Risks | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | MVPValidationServiceDiscovery | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
