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| Criterion |  Innovation Morphological Analysis |  Business Strategy Business Model Canvas |  Innovation Lotus Blossom |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-2 h | 45-90 min |
Participantsdifferent | 2-8 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Business Model Canvas, Assumption List, Business Hypotheses | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | Business modelStrategyValueInnovation | BrainstormingIdeationCreativityDivergenceWorkshop |
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