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| Criterion |  Innovation Morphological Analysis |  Product Discovery Assumption Mapping |
|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 h | 45-60 min |
Participantssame | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | IdeationInnovationCreativity | AssumptionsRiskExperimentsValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
