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| Criterion |  Innovation Morphological Analysis |  Growth A/B Testing |  Innovation Rolestorming |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 30-60 min |
Participantsdifferent | 2-8 | 1-6 | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Experiment results, Decision log, Learning summary | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist |
Tagsno overlap | IdeationInnovationCreativity | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativity |
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