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| Criterion |  Facilitation Mind Mapping |  Product Discovery Opportunity Interview |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 15-45 min | 30-60 min je Interview | 30–60 min |
Participantsdifferent | 1-10 | 5-12 Interviews | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | Interview Notes, Opportunity Themes, Customer Quotes | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeWorkshop |
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