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| Criterion | ![]() Facilitation Mind Mapping | ![]() Product Discovery Jobs to Be Done | ![]() Innovation Rapid Ideation |
|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 15-45 min | 1-3 Wochen | 5-20 min |
Participantsdifferent | 1-10 | 5-12 Interviews | 1-20 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | Job Stories, Outcome Statements, Opportunity List | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | CustomerOutcomesNeeds | BrainstormingIdeationDivergenceSpeed |
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