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| Criterion | ![]() Facilitation Mind Mapping | ![]() UX Design Customer Journey Canvas | ![]() Innovation Round Robin Brainstorming |
|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 15-45 min | 1-3 h | 20-45 min |
Participantsdifferent | 1-10 | 3-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | Customer Journey Canvas, Pain Points, Experience Opportunities | Idea List, Cluster, Shortlist |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | JourneyCustomerService designCanvas | BrainstormingIdeationFacilitationInclusionCreativity |
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