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| Criterion |  Product Strategy Lean Canvas |  Business Strategy Ansoff Matrix |
|---|---|---|
Purposedifferent | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low |
Timesame | 45-90 min | 45-90 min |
Participantsdifferent | 1-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Lean Canvas, Core Assumptions, Experiment Backlog | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StartupLeanAssumptionsBusiness model | GrowthStrategyMarketPortfolio |
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