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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMedium
Timedifferent
1-5 Tage1-2 h Setup, laufend60-120 min
Participantsdifferent
Nutzertraffic2-83-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Landing Page, Conversion Data, Learning SummaryAARRR funnel, Metric baseline, Experiment backlogFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
ValidationConversionMarketing
GrowthMetricsExperiments
GrowthRetentionConversion
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Smoke Test.
Product Discovery
Smoke Test