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| Criterion |  Product Discovery Landing Page Test |  UX Research HEART Framework |  Facilitation Power Interest Grid |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 120 min initial, dann laufend | 30-60 min |
Participantsdifferent | Nutzertraffic | 3-6 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | HEART-GSM Table, Dashboard | Power Interest Grid, Strategy per Stakeholder |
Tagsno overlap | ValidationConversionMarketing | MetricsUX researchMeasurementSatisfaction | StakeholdersFacilitationAlignmentPlanning |
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