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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitysame
MediumMedium
Timedifferent
1-5 Tage30-90 min
Participantsdifferent
Nutzertraffic1-6
Formatdifferent
AsyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryDecision Tree, Option Map, Assumption List
Tagsno overlap
ValidationConversionMarketing
DecisionTreeOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper matrix with six colored hat cards for information, feeling, value, caution, ideas and process control.
Facilitation
Six Thinking Hats
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis