methodatlas
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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowMedium
Timedifferent
1-5 Tage30-60 min45-60 min
Participantsdifferent
Nutzertraffic2-62-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryCounter Metric List, Guardrail DefinitionsAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationConversionMarketing
MetricsMeasurementStrategyExperiments
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing