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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumMediumLow
Timedifferent
1-2 Tage1-3 Tage30–60 min
Participantsdifferent
10-50Internes Team4-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesPersona Profiles, Needs Summary, Scenario NotesEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
SatisfactionPrioritizationCustomer
ResearchCustomerSynthesis
SynthesisQualitativeWorkshop
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for ABC Analysis
Operations
ABC Analysis
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming