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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowLow
Timedifferent
1-2 Tage45–90 min30–60 min
Participantsdifferent
10-503-104-8
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesTheme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
SatisfactionPrioritizationCustomer
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
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Paper illustration for Pareto Analysis
Decision Making
Pareto Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews