View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion | ![]() Product Discovery Kano Model | ![]() UX Research Affinity Diagramming | ![]() Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 Tage | 45–90 min | 1-2 h |
Participantsdifferent | 10-50 | 3-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Theme clusters, Insight statements, Opportunity areas | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | SatisfactionPrioritizationCustomer | SynthesisQualitativeRoot cause | AlignmentStakeholdersStrategyFacilitation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.






