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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Tree Testing |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 Wochen | 1-2 Tage | 1 Tag bis mehrere Wochen |
Participantsdifferent | 5-12 Interviews | Based on research question | 4-10 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Findability Metrics, Path Analysis, Revised IA | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | CustomerOutcomesNeeds | Information architectureNavigationFindability | InnovationPrototypeResearch |
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