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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Surveys |  UX Research Tree Testing |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 3-14 Tage | 1-2 Tage |
Participantsdifferent | 5-12 Interviews | 50+ | Based on research question |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Survey Results, Charts, Segment Insights | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | CustomerOutcomesNeeds | QuantitativeResearchValidation | Information architectureNavigationFindability |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
