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| Criterion |  Product Discovery Jobs to Be Done |  Innovation Reverse Brainstorming |  Facilitation 1-2-4-All |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Wochen | 30-60 min | 10-20 min |
Participantsdifferent | 5-12 Interviews | 3-12 | 4-100+ |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Reverse Ideas, Risk Themes, Solution Ideas | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | CustomerOutcomesNeeds | BrainstormingIdeationCreativityRisk | FacilitationInclusionIdeation |
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