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| Criterion |  Product Discovery Jobs to Be Done |  Product Strategy OKRs |  Product Strategy SMART Goals |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 1-2 h Setup | 15-30 min |
Participantsdifferent | 5-12 Interviews | 2-20 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | CustomerOutcomesNeeds | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment |
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