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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Outcome-Driven Innovation |  UX Research Card Sorting |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Wochen | Mehrere Wochen | 20-45 min |
Participantsdifferent | 5-12 Interviews | 2-6 researchers plus sample | Based on research question |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Content groups, Label set, IA hypotheses |
Tagsno overlap | CustomerOutcomesNeeds | OutcomesInnovationResearchQuantitative | Information architectureNavigationStructure |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
