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| Criterion |  Product Discovery Jobs to Be Done |  Facilitation Nominal Group Technique |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 60-120 min | 30-60 min |
Participantsdifferent | 5-12 Interviews | 5-12 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Ranked Ideas, Clarified Options, Group Priority | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | CustomerOutcomesNeeds | FacilitationPrioritizationVotingInclusion | BrainstormingIdeationCreativityWorkshopDivergence |
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