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| Criterion |  Product Discovery Jobs to Be Done |  Facilitation Mind Mapping |  Innovation Rapid Ideation |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Wochen | 15-45 min | 5-20 min |
Participantsdifferent | 5-12 Interviews | 1-10 | 1-20 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Mind Map, Topic Clusters, Open Questions | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | CustomerOutcomesNeeds | BrainstormingIdeasMappingStructureFacilitation | BrainstormingIdeationDivergenceSpeed |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
