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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Kano Model |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 1-2 Tage | 45–90 min |
Participantsdifferent | 5-12 Interviews | 10-50 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Kano Matrix, Feature Classes, Priority Themes | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | CustomerOutcomesNeeds | SatisfactionPrioritizationCustomer | SynthesisQualitativeRoot cause |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
