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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 Wochen | 30–60 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 5-12 Interviews | 4-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop | InnovationPrototypeResearch |
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